Vol. 15, Issue 2, 2008January 01, 2008 EDT
State Regulation of Keyword Advertising: A Lesson From the Utah Legislature
State Regulation of Keyword Advertising: A Lesson From the Utah Legislature
Mary Candice Barrett, Journal of Intellectual Property,
keyword advertisingtrademarkUtah Trademark Protection ActLanham ActDormant Commerce ClauseinfringementPlayboy EnterprisesInc. v. Netscape Communications Corp.Government Employees Insurance Co. v. GoogleInc.Rescuecom Corp. v. GoogleInc.Kassel v. Consolidated Freightways Corp.American Libraries Association v. PatakiAmerican Booksellers Foundation v. DeanPeople v. HsuspamFerguson v. FriendfindersInc.MaryCLELLC v. First Choice InternetInc.Consolidated Cigar Corp. v. ReillyFord Motor Co. v. Texas Department of Transportation
Mary Candice Barrett & Journal of Intellectual Property, State Regulation of Keyword Advertising: A Lesson From the Utah Legislature, 15 Journal of Intellectual Property 281 (2008).