Vol. 12, Issue 1, 2004January 01, 2004 EDT
Pricey Purchases and Classy Customers: Why Sophisticated Consumers Do Not Need the Protection of Trademark Laws
Pricey Purchases and Classy Customers: Why Sophisticated Consumers Do Not Need the Protection of Trademark Laws
Meaghan E. Goodwin, Journal of Intellectual Property,
Hermes Int'l. v. Steven StolmanLtd.trademarkLanham ActPolaroid Corp. v. Polarad Elecs. Corp.point-of-sale confusionW.W.W. Pharmaceutical Co.Frank Brunckhorst Co. v. G. Heilman Brewing Co.Brennan'sInc. v. Brennan's RestaurantLLCCartierInc. v. Four Star Jewelry CreationsInc.Lois Sportswear U.S.A.Inc. v. Levi Strauss & Co.Arrow Fastener Co. v. Stanley WorksPerini Corp. v. Perini ConstructionInc.Hermes Int'l v. Lederer de Paris Fifth AvenueInc.
Meaghan E. Goodwin & Journal of Intellectual Property, Pricey Purchases and Classy Customers: Why Sophisticated Consumers Do Not Need the Protection of Trademark Laws, 12 Journal of Intellectual Property 255 (2004).