Vol. 11, Issue 1, 2016January 01, 2016 EDT
See Ya Later, Gator: Assessing Whether Placing Pop-Up Advertisements on Another Company’s Website Violates Trademark Law
See Ya Later, Gator: Assessing Whether Placing Pop-Up Advertisements on Another Company’s Website Violates Trademark Law
Kirsten M. Beystehner,
guerrilla marketing tacticscompetitiontrademarkpop-up advertisementsbanner advertisingGator Corporationintellectual property rightscopyright
Kirsten M. Beystehner, See Ya Later, Gator: Assessing Whether Placing Pop-Up Advertisements on Another Company’s Website Violates Trademark Law, 11 Journal of Intellectual Property 87 (2016).