Vol. 11, Issue 2, 2004January 01, 2004 EDT
“What’s Really in the Package of a Naming Rights Deal?” Service Mark Rights and the Naming Rights of Professional Sports Stadiums
“What’s Really in the Package of a Naming Rights Deal?” Service Mark Rights and the Naming Rights of Professional Sports Stadiums
Christian Maximilian Voigt, Journal of Intellectual Property,
naming rightsservice markexclusive service rightssponsorbrand awarenessLanham ActTrademark Manual of Examining Procedure
Christian Maximilian Voigt & Journal of Intellectual Property, “What’s Really in the Package of a Naming Rights Deal?” Service Mark Rights and the Naming Rights of Professional Sports Stadiums, 11 Journal of Intellectual Property 327 (2004).