Vol. 1, Issue 2, 1994January 01, 1994 EDT
Dilution, An Idea Whose Time Has Gone; Brand Equity As Protectable Property, the New/Old Paradigm
Dilution, An Idea Whose Time Has Gone; Brand Equity As Protectable Property, the New/Old Paradigm
Jerre B. Swann, Theodore H. Davis Jr., Kilpatrick & Cody, Kilpatrick & Cody,
Jerre B. Swann et al., Dilution, An Idea Whose Time Has Gone; Brand Equity As Protectable Property, the New/Old Paradigm, 1 Journal of Intellectual Property 219 (1994).